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Balloon Brand Marketing Ltd
HAMILTON - NEW ZEALAND New Zealand's Premier Corporate & Promotional Ballooning Company |
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Hot air balloons are the most visible and cost effective form of outdoor advertising bar none. EFFECTIVENESS OF A HOT AIR BALLOON AS A MARKETING / BRANDING TOOL Targeted Marketing The nature of the balloon allows the customer to reach distinct markets while providing major visibility. As the following results of a recent study suggest. This market saturation would be extremely difficult for a competitor to surpass. Creating tremendous excitement and interaction 90% of those questioned in a recent survey comment on and discuss hot air balloons they see. Of those that observe billboards only 33% mention them, while bus/transit advertising received only 22% In addition over half the respondents stop and watch a balloon in flight, approximately 1/3rd snap a photo while 15% follow it to see where it goes. Consumer interaction with bus/ transit advertising fared poorly The unique nature of hot air balloon advertising extends over every target group. A remarkable 100% noticeability exists among male and female 18 - 34 and 35 plus age groups. Only 4% of surveyed respondents could not name 3 balloons while 100% could name at least two. A balloon provides strong local and regional community support gathering people attracted by the aerostat. Besides the attention of thousands of people focused on them, balloons will often generate free publicity by other media coverage. Very few people can ignore the sight of a 8 storey balloon. Whilst providing support to individual marketing it is possible to set up radio and TV interviews with the pilots that are representing your company. |
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Phone:
021 437433
Email:
enquiries@bbml.nz
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